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CREATING THE FUTURE INTERNET - WEB DESIGN TRENDS 2013

The trends in the design industry change, just like fashion, very quickly. Due to the orientation of web design towards newly developed web technologies, we can expect numerous new web design trends in 2013.

Responsive web design

1. RESPONSIVE WEB DESIGN AND MOBILE FIRST

Responsive web design, the design that adapts itself to the device, continues to be one of the most important aspects in web design and is becoming a must for any website. Nevertheless, 2013 may see a further step forward. Due to consumer behaviour, which is being influenced more and more by mobile devices, in addition to responsive designs, trust is being placed in websites that have optimised their entire appearance for access using smartphones and, above all, tablets.

More about the topic of responsive web design

2. FULL PAGE BACKGROUNDS

The backgrounds are moving to the front. In 2013, web backgrounds are beginning to characterise websites. Whilst they were kept very subtle in past years in order to prioritise the contents on pages, they appear as a style element in 2013. Significant and convincing backgrounds give a website a strong means of expression and ensure the “wow effect”.

Full Page Backgrounds - www.siethom.com
Single page web design - www.oscarholub.at

3. SINGLE PAGE WEB DESIGN

As often seen in 2012, the trend of single pages will continue and grow stronger in 2013. Websites with clearly structured contents are presented on only one page, with vertical and horizontal scroll bars. The attention-related principle “less is more” is therefore offered an interesting opportunity.

4. PARALLAX SCROLLING

A further design highlight that is closely associated with single pages is parallax scrolling, which is a visual effect created by superimposed levels that move at various speeds during scrolling. The various speeds of the levels give users a feeling of depth. Stories, in particular, can be presented in an impressive way using this visual effect.

HTML5 & CSS3

5. INTERACTIVITY & DYNAMISM THANKS TO HTML5

HTML5 may not be considered a new trend, but the web standard will also have a relevant influence on web design in 2013. Using web design experiments, the limits of web design are being re-defined and traditionally static pages are becoming much more interactive. In this way, simple hover effects, for example, are being replaced by interactivities that can be experienced. The digital world is dynamic.

6. TYPOGRAPHY DESIGN

As in 2012, the choice of typography is an important topic for web design in 2013. Due to other new web trends, for instance the trend towards full page backgrounds or the current style trend “more images, less text”, it will be important in the future to assert the textual content by means of eye-catching typography.

typo design
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