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THINK MOBILE! - THE IMPORTANCE OF MOBILE
E-MAIL MARKETING

Smartphones and mobile Internet are flooding the markets and you hear “mobile” or “mobile marketing” on every corner. A current study conducted by Artegic reveals that e-Mail is the most important application used on mobile devices by far. e-Mail marketing is therefore particularly important in mobile marketing.

Effect of mobile devices on e-Mail marketing

The opening rate of e-Mails on mobile devices is continuously growing. More and more consumers are only reading their e-mails on smartphones or tablets. Even compared to last year, the opening rate on mobile devices has risen by 80%. By the end of 2012, more e-Mails were read on smartphones and tablets than via webmail providers or desktop e-Mail applications.

According to a study, round 41% of Europeans would either immediately close or even delete e-Mails that have not be optimised for mobile devices. Only 29% would open the e-Mail on a laptop or PC at a later time.
In order to maintain or raise the opening rates, it is essential for e-Mail marketers to adapt to the mobile trend.

Newsletter templates for mobile devices

The advantages of e-Mail can only be used effectively by optimising a mobile e-Mail marketing campaign. A mobile version of newsletter templates therefore not only raises the opening rate, but the click-through rate, as well as further customer actions and reactions, can be significantly improved. On the one hand, this is due to the popular use of mobile Internet. On the other hand, this is also attributable to e-Mails being opened more often on mobile devices, since it is possible at any time. Thus, mobile e-Mails are suited to motivate customers to purchase, even if they are on the go, enjoying their leisure time or sitting in a waiting room.

The simple handling and high user friendliness of mobile newsletter templates therefore raise the opening and click-thorough rates, as well as the activity and satisfaction of your customers and, in the end, yours, too. What is decisive is that the newsletter should be readable using only one thumb.

So, are you mobile yet?

contact David

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