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RESPONSIVE MARKETING - MARKETERS ARE CHANGING THEIR MINDSET

Our media world is in a state of flux and marketing experts are therefore faced with new challenges. The fast changes in our media are turning traditional marketing methods upside down.

Responsive marketing is changing our traditional marketing.

Owing to the World Wide Web, a multifaceted media landscape has developed: Digital advertising, social media, various end devices and lots more. The objective of marketers is now to develop tailor-made and target group-oriented marketing measures, dependent on the reactions of the respective target group. This is where responsive marketing comes in. A vital part of this modern marketing method is the increased work with contents, i.e. content marketing. You should ask yourself which contents are interesting to the target group and why they share these contents in networks. Valuable and target group-oriented contents are the key here.

Contrary to traditional methods, responsive marketing also integrates feedback loops into the marketing process. The interactive approach has proved itself here. Continuous monitoring and evaluation of the previous steps is therefore the focus. Thanks to this additional step, the marketing process is subject to ongoing improvements.

Nevertheless, traditional methods should not be disregarded. Nowadays, it is essential to combine both marketing concepts – both traditional and current – with each other at the same time. This mix will help you to better reach and address your customers.

Further link:
http://darmano.typepad.com/logic_emotion/2013/05/responsive.html

contact David

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