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The QR code has become a fixture in our daily lives. It is used by numerous companies as a cross-media measure to increase the information distribution of their products. Whether as train schedules for public transport, shopping lists, mobile business cards or mobile tickets - the QR code is used everywhere. But what makes the QR code successful? And how is it used to achieve objectives?

Advertising agencies primarily use the QR code as a sales tool to give users the opportunity to secure further information or benefits quickly and easily. The idea is good, but certain measures have to be taken to make the success of a QR code possible.

Using QR codes successfully

In order to use a QR code successfully, the customer’s benefit has to be priority. If, for instance, discount information, special offers or contests are promised, they also have to be found.

In order to make the target-oriented success of a QR code possible, it is essential to use the right landing page linked to the QR code. This has to work without a hitch on mobile devices, since QR codes are used with these devices.

When should QR codes be used?

A QR code has to offer a clear benefit. It serves as a signal for consumers that they can quickly receive an advantage. Users expect exclusivity and not just a website behind QR codes. Therefore, they should be used carefully.

QR codes should only be used if a special campaign is linked to them. If, for instance, a product is only on offer for a limited time or if there is a sales campaign or a registration for an event which are offered exclusively online, it is advisable to use QR codes.

Reasons, why users scan QR codes

The two most frequent reasons why users scan QR codes are to receive product information quickly and easily and due to being curious about what is behind the QR code. Adverts, discounts and contact establishment are also amongst the most-cited reasons for scanning the code.

QR-Code guidance
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