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Nowadays, no company can get round social networks like Facebook, Google+ or Twitter. But the fans interact and do not stay on Facebook fan pages by themselves. To keep fan enthusiasm from faltering and to increase the sphere of influence and interaction rate, there are important factors that companies should pay attention to when posting.

Facebook Marketing

Time and frequency of posting: When and how often should you post?

  • The ideal time to publish posts mainly depends on the target group. Especially high degrees of user interaction can be achieved between 9:00 and 10:00 PM.
  • To keep the company on users’ minds, it helps to post in regular intervals.
  • Using audio, video and graphics, it is advisable to post twice a day.

What does an optimal Facebook post look like?

  • In order for a post to be displayed without additional clicks necessary, it should not be longer than 90 characters.
  • Multimedia contents, like videos or images, have to relevant to the topic and logical.
  • Media with too much branding in the form of logos and texts should be avoided.
  • The appropriate length of a video is between 15 and 30 seconds.
  • Thumbnail images should be displayed as large as possible so that they are recognisable and clearly visible.


Fans’ enthusiasm: What measures can be used to increase it?

In order to be able to make use of the innovation and development potential of active and loyal fans, users have to be addressed and activated in a targeted way. By means of surveys, idea contests, asking about personal opinions or similar measures, users are activated and fans’ enthusiasm boosted.
The motivation to participate can be increased, for instance, by offering prizes in contests and test product give-aways.

In order to keep users coming back to a corporate website, a benefit has to be offered. Ideally, this is achieved by means of posts that include topics that users can use immediately.

contact David

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